If you’re a business owner, it’s vital to understand trademark class 35 because it relates to advertising, business, and office functions.
By Michael Kondoudis, Small Business Trademark Attorney
This is our COMPLETE guide to Trademark Class 35. This comprehensive guide will explain what trademark class 35 is, why it matters for your business, and how to register a trademark in this class. Whether you’re new to trademarks or an experienced hand, if you need to know about trademark class 35, this guide is for you.
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What is a Trademark Class?
A trademark class is a part of the United States Patent and Trademark Office’s (USPTO) classification system for the products and services that can be listed in a trademark application. The USPTO’s trademark class system comprises 45 separate classes.
A trademark class is a category used to classify different types of goods and services for the purpose of registering trademarks. These classes are divided into 45 distinct categories, with each category representing a certain type of product or service. For example, Class 35 includes services related to advertising and business management, while Class 25 includes clothing and other items related to apparel.
What is Trademark Class 35?
Trademark class 035 is for business and advertising services, including retail services. These services would include those provided to businesses.
Trademark class 35 is one of the 45 classes that the United States Patent and Trademark Office (USPTO) uses to categorize the products and services that can be listed in a trademark application.
Trademark class 35 is among the most popular and frequently used trademark classes.
What Does Trademark Class 35 Cover?
Trademark Class 35 covers advertising and business services. Most services associated with advertising, carrying out, and managing commercial businesses are covered in Class 35.
What is Included in Trademark Class 35?
Trademark class 35 is an important classification under trademark law in the United States. This trademark classification applies to a variety of services that are specifically related to business and advertising. This includes services provided by retail stores, online shops, and professional services that accommodate businesses with advertising, marketing, and sales techniques.
What are Examples of Trademark Class 35 Services?
Examples of trademark class 35 services are marketing, consulting, public relations services, advertising agency services, and managing corporate enterprising. Additional examples include customer loyalty programs, consumer sales promotion services, distribution of products for advertising purposes, and retail store services.
Top 10 Examples of Trademark Class 35 Services
- Advertising agency services for promoting the goods and services of others
- Retail store services
- Marketing (email, social media, print)
- Arranging and conducting promotional events and trade shows
- Brand management services
- Business consulting services in the field of marketing, advertising, and promotion
- Business research and information services
- Business risk consulting services
- Marketing consulting services
- Online advertising and marketing services
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What is a Class 35 Trademark?
A class 35 trademark is a trademark for business and retail services that fall into the United States Patent and Trademark Office’s (USPTO) class 35 for services related to advertising and business management.
What is a Class 35 Trademark Used For?
Trademark class 035 is used to protect services related to advertising, business management, and retail store services. A class 35 trademark protection gives businesses peace of mind that their unique mark will not be infringed upon, helping them maintain their hard-earned reputation and brand recognition.
Examples include advertising services, marketing services, promotional services, business consultation, and project management. Businesses that use these services can register their logo or slogan as a class 035 trademark, ensuring exclusive use. Upon successful registration, the owner is provided with various legal rights, such as being able to initiate lawsuits against anyone who infringes on the trademark.
What Does a Class 35 Trademark Cover?
A trademark in class 35 covers advertising and business management services, such as creating marketing plans, providing professional advice, and protecting the trademark owner from infringement. Registering a class 35 trademark is essential for service providers looking to safeguard their rights in their respective lines of business.
What are the Benefits of a Class 35 Trademark?
A class 35 trademark ensures protection services that are exclusive to the owner. By registering in this trademark class, businesses can secure their name and identity while being able to prevent others from infringing upon it. Companies also gain legal protection overall commercial activities related to their brand, allowing them to keep their intellectual property safe. In addition, registering a class 35 trademark allows businesses to benefit from all the possible advantages of owning a trademark: increased recognition and protection against competitors who might seek financial gain from an existing product or service without prior authorization.
How to Get a Class 35 Trademark
The process of filing a Class 35 trademark application involves submitting the necessary paperwork and information to the appropriate body, such as the U.S. Patent and Trademark Office (USPTO). The application must include an accurate description of the goods or services associated with the mark, as well as the correct classification number for Class 35. Additionally, certain fees may be required in order to complete the registration process. Once all of this information is submitted, it will typically be reviewed by an analyst in order to determine if the application meets all necessary requirements before being approved or denied.
How Do I Apply for a Class 35 Trademark?
To apply for a class 35 trademark, you must file an application with the United States Patent and Trademark Office (USPTO). The USPTO will review your application to determine if it meets the necessary requirements for registration. The most important requirement is that your mark must be distinctive enough to distinguish your product or service from similar products or services on the market. Once the USPTO approves your application, your trademark will be registered in the official USPTO database.
Top 10 Examples of Class 35 Trademarks
- GOOGLE (Internet Advertising)
- WALMART (Retail Store Services)
- MICROSOFT (Business Consultation and Advertising Services)
- EBAY (Online Retail Store Services)
- DELOITTE (Accounting + Bookkeeping Services)
- KOHL’S (Retail Store Services)
- J.P. MORGAN (Financial Records Services)
- AMAZON (Online Retail Store Services)
- NYSE (Online NFT Marketplaces)
- TARGET (Retail Store Services)
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For more than twenty years, Michael Kondoudis has been the go-to trademarking expert for businesses of all shapes and sizes. Michael is a USPTO-licensed trademark and patent attorney, educator, speaker, and author of the Amazon best-seller: Going From Business Owner to Brand Owner. He is also an authority trusted by national news media on major trademark stories.
Fun Facts: Michael is a member of the Bar of the U.S. Supreme Court and an actual rocket scientist (B.S. Astronomy and Astrophysics, Indiana University 1994).