The MMM MMM GOOD slogan is one of the Campbell Soup Company’s most valuable trademarks.
By Michael Kondoudis, Small Business Trademark Attorney
This is our EASY guide to the MMM MMM GOOD slogan.
The blog post dives into the history and significance of Campbell’s soup trademarks, particularly its “Mmm Mmm Good” slogan. So, if you need to know about Campbell’s trademarks, especially its MMM MMM GOOD slogan, read on. This blog post is for you.
Let’s dive in!
Introduction
Campbell’s is one of America’s most beloved and iconic brands. For over 100 years, the company has built an iconic brand with instant recognition. Part of the reason for this instant recognition is the company’s use of trademarks. The company owns over 200! Still, some are far more famous than others. Perhaps the best known is Campbell’s “MMM MMM GOOD” slogan.
The Origin and History of Campbell’s
Campbell’s was first created in 1869 by Joseph Campbell and Abraham Anderson. Originally, the company was called “Anderson & Campbell,” and its primary product was canned tomatoes, preserves, jellies, and soups. In 1897, the company created its first condensed soup, introducing the concept of a portable and easily prepared meal. This revolutionary product was an instant success, and soon Campbell’s became known for its tasty and convenient soups.
During World War I, Campbell’s became a staple in the diets of soldiers serving overseas. The U.S. government relied heavily on Campbell’s soups to feed soldiers, so the company saw a significant increase in business. By the end of the war, Campbell’s had become a household name in America.
Campbell’s continued to innovate and expand its product lines in the following decades. In the 1930s, the company introduced its famous tomato soup, which quickly became a fan favorite. Throughout the 1940s and 1950s, Campbell’s added new soup varieties such as chicken noodle, cream of mushroom, and vegetable soup.
In the 1960s, Campbell’s expanded beyond soup, introducing products such as SpaghettiOs, V8 juices, and Prego pasta sauces. Also, the company continued to experiment with new flavors and recipes, with its Golden Mushroom and Beefy Mushroom soups becoming hugely popular.
Today, Campbell’s remains a beloved brand for many. The company has continued to innovate, introducing low-sodium and heart-healthy options and expanding its plant-based offerings. While the company has faced criticism for its use of preservatives and high sodium content in its products, it remains a household name and a symbol of convenience and comfort food.
Worried About Your Trademark?
The Origin of the MMM MMM GOOD Slogan
In the early days of the company, Campbell’s used various slogans for its soup products, including “Campbell’s Soup…Good, Better, Best,” and “Campbell’s Famous Food.”
In the early 1930s, Campbells’ introduced the slogan MMM MMM GOOD with the launch of their chicken noodle soup. The iconic slogan quickly became synonymous with the Campbell’s brand and was such a hit with consumers that Campbell’s decided to make it their official slogan.
Since then, the phrase “MMM MMM GOOD” has become a part of American culture, and the company continues to use it. In fact, the slogan MMM MMM GOOD is widely recognized as one of the most iconic advertising slogans in history.
The success of the MMM MMM GOOD slogan can be attributed to its simplicity and memorability. The phrase is easy to remember and rolls off the tongue. Plus, the repetition of the “mmm” sound gives the slogan a comforting and satisfying feeling.
Is MMM MMM GOOD Slogan Trademarked?
Yes, the slogan MMM MMM GOOD Is trademarked. It is a registered trademark owned by Campbell’s. The U.S. Patent and Trademark Office awarded Campbell’s a federal trademark registration for the phrase MMM MMM GOOD in the 1930s.
U.S. Trademark Registration No. 3,612,847
The slogan MMM MMM GOOD is one of the company’s oldest registered trademarks.
Why did Campbell’s Trademark the MMM MMM GOOD Slogan?
Campbells registered the slogan MMM MMM GOOD as a trademark to ensure that it legally owns the exclusive right to use the famous phrase for foods.
By registering its trademarks with the USPTO, Campbell’s Soup can ensure that its name and brand are protected from infringement and misuse by competitors. This helps customers find Campbell’s products and keep the company’s brand distinctive.
Trademark law protects the rights of brand owners and prohibits others from using similar or identical marks in connection with similar or related goods or services. This means that no other soup manufacturer can use the same red and white can design or the “M’m! M’m! Good” slogan.
Do you need help with your trademark?
Does Campbells Own Other Trademarks?
Yes. Campbell’s owns many trademarks.
As part of the company’s long-standing commitment to protecting its name and assets, Campbell’s has secured many trademark registrations in the United States
Campbell’s has a wide variety of registered trademarks that help to protect the company’s name, brand, and products.
Trademark Registration for CAMPBELL’S
Perhaps the most famous mark associated with the Campbell’s Soup Company is “Campbell’s®,” which is registered for condensed soups.
U.S. Trademark Registration No. 48461
Trademark Registration for CHUNKY Soup
“Campbell’s Chunky®” is a sub-brand of Campbell’s Soup, which is registered under Reg. No. 2,323,322 and covers products such as canned soups with chunks or pieces of meat or vegetables in them.
U.S. Trademark Registration No. 5,637,325
Trademark Registration for Red + White Cans
Another significant trademark that Campbell’s has is the red and white cans. This packaging was first used in 1899 and has become synonymous with the brand itself. The colors, red and white, have also been used to create various logos for Campbell’s Soup, with the classic design of a spoon dipping into a bowl of soup being one of the most famous.
U.S. Trademark Registration No. 2066673
These trademarks help distinguish Campbell’s from other brands and make it easier for customers to identify Campbell Soup Company products when shopping.
Closing
The history and importance of Campbell’s trademarks are significant. From the MMM MMM GOOD slogan to the red and white cans, these trademarks have become synonymous with the brand and help distinguish it from others in the market. Campbell’s soup takes the protection of its intellectual property seriously to ensure that customers are not confused when shopping for their products. As a result, these trademarks have not only become iconic but valuable assets of the company.
Take the Next Step Legally Own Your Trademark
Request a Free Strategy Call
For more than twenty years, Michael Kondoudis has been the go-to trademarking expert for businesses of all shapes and sizes. Michael is a USPTO-licensed trademark and patent attorney, educator, speaker, and author of the Amazon best-seller: Going From Business Owner to Brand Owner. He is also an authority trusted by national news media on major trademark stories.
Fun Facts: Michael is a member of the Bar of the U.S. Supreme Court and an actual rocket scientist (B.S. Astronomy and Astrophysics, Indiana University 1994).